HORNIMANS

Hornimans was founded in 1826 by John Horniman in Reading (England). He was famous for being the first to come up with the idea of commercialising packaged tea. Currently, it is the most important company specialized in infusions of Spain and one of the most prestigious of the world.

The project consisted in the creation of a corporate typography of sans serif humanist style with a markedly gestural finishing touch for its application in the packaging of all its products. The font contained numerous alternative characters in order to visually increase the lettering feeling applied to the letter.

Also a series of borders and decorative ornaments were combined that accompanied the typography.